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Rant. This is your New Year's Rant, as performed by The Cartoonist (I'm a bit edgy - stopped smoking about 4 days ago and feel like something the cat brought in):This!!! Of course, is not the real copy for this adv! ertisement. The real words will be WRITTEN! once you have approved the headline!!! Rest assured, the words will expand the concept!!!! With clarity. @£o&*! Conviction. And even a little WIT. Because in today's competitive !!!! marketing ENVironmENT, the body copy of YOUR! advertisment must lead the reader through a series of disarmingly simple thoughts. All your SUPPorting arguments must be communicated !!!! with simplicity and charm. And in such a WAY! that the reader will read on. (After all, that's a reader's job: to READ, isn't it?) And by the time %&*)!@¢¡¶º[^] This was my rant towards the new year. Thank you.
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