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The scale of American leaflet operations in Vietnam surpassed all that had gone before. Over 50 billion leaflets were churned out by various US propaganda agencies, more than 1,500 for every citizen of North and South Vietnam. There were instances where huge quantities, including whole bundles, were dropped over one small area. They were not wasted as villagers used them as kitchen wipes or repaired holes in walls with them. Inevitably some saw service as toilet paper!
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